Doing Research in Business and Management: an essential guide to planning your project

Doing research in businessDoing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines. Features: Concise and accessible; Simply definitions drawn out of the text to aid understanding; ‘Research in Practice’ boxes apply the theory the real-life examples; Chapters on choosing your topics, using, collecting and analysing data, and writing a proposal.

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