Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines. Features: Concise and accessible; Simply definitions drawn out of the text to aid understanding; ‘Research in Practice’ boxes apply the theory the real-life examples; Chapters on choosing your topics, using, collecting and analysing data, and writing a proposal.
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