Master Economic and Consumer Psychology

264px-Seal_Leiden_UniversityIn the master’s specialisation in Economic and Consumer Psychology, students will study the psychological mechanisms that underlie many of our choices and decisions concerning consumption and other economic behaviours.

Our days are filled with countless decisions and the consequences of these decisions. And if this is not already hard enough by itself, companies and organisations try to influence our choices and decisions, through marketing and advertising. But how do we decide? How rational are our choices? How do we sell our own products and ideas to others? As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions.

The specialisation aims at providing students with comprehensive knowledge and excellent skills in economic and consumer psychology, which will enable them to work independently at a professional level in a relevant field.

Programme
The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles. The elective courses enable students to bridge this knowledge to other sub-disciplines. In their second semester students learn to integrate and apply the knowledge and skills acquired during their coursework (thesis and internship).

Time Frame
In the first semester, students are provided with in-depth knowledge of the field of economic and consumer psychology by emphasizing the general principles that underlie economic and consumer behaviour.

This is reflected in courses that stress basic principles of economic and consumer Psychology (i.e., The Psychology of Economic Behaviour) and build on these basic principles (i.e., Emotions and (Ir)rationality in Economic Behaviour, The Psychology of Selling and Advertising). The elective courses enable students to bridge this knowledge to other sub-disciplines. At the same time, there is an emphasis on acquiring data analysis skills (Applied Data Analysis).

In their second semester students learn to integrate and apply the knowledge and skills acquired during their coursework, on a topic in the domain of Economic and Consumer Psychology (Thesis). Moreover, students are offered the opportunity to apply their knowledge in practice in order to help them transition to becoming a professional economic psychologist (Internship).

Entry requirements
Prospective students should:

  • Possess the skills, understanding and knowledge required for earning the bachelor’s degree, including the following introductory courses:
    • Introduction to Psychology
    • Social and/or Organisational Psychology
    • Personality Psychology
    • Cognitive Psychology
    • Neuropsychology and/or Psychophysiology and/or Biopsychology
    • Clinical Psychology
    • Developmental Psychology
  • Possess advanced knowledge at the level of a third year bachelor’s course on the topic of the master’s specialisation. Students who obtained a bachelor’s degree in Psychology at Leiden University can visit the webpage to see which courses of the bachelor’s programme in Leiden give admission to the OHP master’s programme (in Dutch)
  • Have sufficient knowledge of methods and statistics (up to 20 EC): introductory and more advanced courses in methods and statistics of psychological research (including psychometrics, multivariate data analysis) and the use of SPSS;
  • Have earned the degree of bachelor at a university not being a university of professional education, or demonstrate the ability to meet the requirements for such a degree.
  • Have proof of thorough proficiency in English: IELTS 7 or TOEFL100/250/600 evidenced by an appropriate test.
    This requirement does not apply if you have:

    • completed your education in Canada, USA, UK, Ireland, New Zealand or Australia, or
    • an International Baccalaureate, or
    • a Dutch VWO diploma

HBO bachelor’s students
For this specialisation applicants with a higher professional education (HBO) degree in Applied Psychology from the Hogeschool Leiden, with a Leiden University pre-master’s can apply for admission. Other applicants with a higher professional education (HBO) degree in a related field of science may also be considered. Please contact the study adviser for more information.

Leiden University psychology Bachelor’s
Students who have a BSc in Psychology from Leiden University do not have to apply for admission.

Pre-master’s programme
If you don’t meet the requirements as described above and you are a Dutch native speaker, please contact the study adviser for more information about the pre-master’s programme.

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