Master Management, Economics and Consumer Studies

WUR logoHoe komen goederen en diensten tot stand, hoe komen ze bij de consument terecht, en wat gebeurt er daarna mee? Deze vragen leer je te beantwoorden bij de master Management, Economics and Consumer Studies. De opleiding richt zich op de bedrijfskundige, economische en sociologische processen van de ‘agrivoedselketen’. Denk hierbij bijvoorbeeld aan vraagstukken rondom milieu, duurzame bedrijfsvoering, voedselvoorziening, consumentengedrag, marketing of facility management. De master Management, Economics and Consumer Studies heeft een multidisciplinaire, onderzoeksgerichte benadering. Op basis van je vooropleiding kun je kiezen uit de volgende specialisaties: Management Studies, Consumer Studies, Economics, Environment and Policy, Management, Innovation and Life Sciences.

Specialisation: Management studies
This specialisation allows you to investigate and analyse the strategies and operations of companies in production and distribution networks. It also illustrates the dynamic decision-making processes involved in production. Alternately, you can focus on the various aspects of marketing and consumer behaviour in business or industry.

Introduction to the field
This specialisation deals with management in agri-businesses. The management topics studied include strategy, innovation, logistics, management accounting, financial analysis and market research. The food chain is often the object of study within this specialisation. This chain consists of the 1st stage (raw material delivering companies) processors (e.g. Cargill), 2nd stage processors (e.g. Unilever), Financial companies (e.g. Rabobank) and Retailers (e.g. Albert Heijn). Students can also specialise in Facility Management of large companies or government institutions. Facility management is the design and support of various aspects that are not the companies’ core business, such as housing, canteens and logistical processes.

Specialising in Management Studies entails writing a thesis related on management, operational research & logistics, marketing & consumer behaviour, facility management, (agricultural) business economics or information science.

Career prospects
Upon graduation from this specialisation, you will have career prospects as a manager or consultant in the business sector, hospitals, financial institutions, auditing or accounting companies, governmental departments or food industry.

Facility Management profile
Facility Management is one of the profiles you can choose within the specialisation Management Studies, especially for students with a Facility Management background. This is a unique academic programme in The Netherlands. If you would like to combine your practical knowledge (acquired through your professional bachelor’s degree) with the scientific approach of a university, then this is the perfect opportunity.

The Facility Management specialisation is an academic management-oriented programme, which studies important topics such as strategy, innovation, logistics, accounting, financial analysis, market research and facility management. With this MSc specialisation in to, you are one step ahead of your competitor`s in the job market. During the programme you will learn to develop particular skills which enable you to approach problems from an analytical and theoretical perspective. Combined with your practical knowledge and skills this enables you to become a multidisciplinary Facility Management specialist with an international perspective.

Specialisation: Consumer studies
This specialisation allows you to gain knowledge about the behaviour, lifestyles and consumption patterns of consumers and households. You will gain insight into the economic and sociological aspects of consumers and households as well as those factors determining consumption behaviour.

Introduction to the field
This specialisation is centred around consumers and households. Studying lifestyles and well-being of households receives a lot of attention. Well-being of households is mainly determined by income, living environment, household activities and professional care. Changes in these factors have their effect on the economy as a whole. Therefore, food producers need to be constantly aware of the wishes and desires of the consumer. Possible majors are: economics of consumers & households, sociology of consumers & households, communication & innovation studies, marketing & consumer behaviour and consumer technology & product use.

Career prospects
Graduates who have specialised in Consumer Studies have become consultants, researchers, managers or teachers in public or private research organisations, business research institutions, government agencies or universities.

European Consumer Affairs
Eureca offers the European Consumer Affairs Master’s Programme, which is an exchange programme focusing on consumers in their economic, social and ecological environment. The programme offers an exchange semester to Denmark, Warsaw or Munich. Would you like more information? Check the Eureca Consumer Affairs website and contact the programme’s study advisor for more details on admission and application.

Specialisation: Economics, Environment and Governance
This specialisation will teach how to analyse the economic behaviour of various participants in the agricultural sector and rural areas in developed countries. You can also choose to study the pivotal role of agricultural and rural development in low-income countries.

Introduction to the field
This specialisation focuses on economic, environmental, and policy analysis, and is concerned with issues relating to economic development, the agricultural sector and rural areas within the European Union and within developing countries, environmental economics, natural resource management and environmental quality, and international trade. To analyse these issues, macro- and micro-economic theories are applied, as well as theories from related disciplines such as law, sociology, and public administration.

The student can major in any of the following six areas: agricultural economics, development economics, regional and rural economies, environmental economics, environmental policy and public administration and policy.

Career prospects
After graduating from this specialisation, you have the possibility to do research, teach or take part in policy making at universities, the public sector, non-profit organisations or research organisations in the private sector.

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