Product management is a dynamic discipline given the current market dynamics. As a product manager, you play a key role within the organisation, acting as the central link between research, product development, marketing, sales and finance. This position requires not only subject matter expertise, but also strategic insight, organisational awareness and strong execution skills.
The programme Product & Portfolio Management provides you with actual concepts, insights, tools and skills required to fulfil the responsibilities of the product management role. The programme is designed to strengthen your professional judgement and enable you to elevate both your own performance and the effectiveness of product management within your organisation.
Covered topics
- Key trends in product and portfolio management;
- Formulating a product strategy aligned with overall business strategy;
- Developing and launching product plans that are both feasible and competitive;
- Building a financial business plan for a product portfolio;
- Integrating and implementing product strategy within the organisation;
- The role of organisational culture and internal politics regarding strategy execution;
- Skills required to drive product plans through complex organisations;
- Measuring the effectiveness of product and portfolio strategy
Outcomes of the programme
After completing the programme Product & Portfolio Management, you will be able to independently design, manage and execute product and portfolio policy. You will understand the strategic and operational implications of your decisions and know how to translate product strategy into structured and effective execution.
You will be able to maintain control over day to day product management activities, intervene at the right moments and adjust direction where necessary. In addition, you will be up to date with current insights in research, product development, financial planning and marketing.
Programme structure
The programme Product & Portfolio Management runs over approximately three months and consists of 10 classroom sessions of three hours each. The programme is delivered on location to groups of 10 to 15 participants. The programme combines lectures with applied assignments, allowing participants to directly apply concepts and tools to their own case.
Day 1: Strategy, Organisational Policy, and the Role of Product Management (Classes 1 and 2)
Day 1 focuses on developing a clear understanding of your role as a product manager within the organisation. Attention is given to the strategic context, organisational policy and the positioning of product management within these frameworks. Topics include market segmentation, consumer insights, concept development, R& D expectations and value proposition design.
Day 2: Product Development, Planning, and Product Launch (Classes 3 and 4)
You will learn how to move effectively from concept to product launch. The sessions cover key areas linked to product management, including market research, financial planning, product development and marketing. Particular attention is given to aligning internal stakeholders. You will also learn how to develop a robust and actionable product plan.
Day 3: Product and Portfolio Management (Classes 5 and 6)
Day 3 focuses on maintaining control over the product management process. Key questions include how products retain or lose their relative market positions and how to respond effectively. You will also examine how competitive advantage can be strengthened and how portfolio level decisions should be addressed. The financial aspects play a crucial role as well. You will learn how to develop a financial business plan for your product portfolio, how to calculate budgets and how to maintain financial control.
Day 4: Organisational Culture and Internal Resistance (Classes 7 and 8)
You will learn how to implement product and portfolio strategy within the organisation. Topics include organisational culture, identity and values, internal resistance, stakeholder alignment and change management. Practical methods and instruments are provided to support effective execution, with a strong focus on understanding organisational dynamics and power structures.
Day 5: Implementation of Product and Portfolio Policy (Classes 9 and 10)
The last day of the programme focuses on preparing the organisation for the implementation of product and portfolio strategy. You will learn how to define objectives, manage execution, and maintain control over the entire implementation process. The programme concludes with a detailed focus on monitoring and performance management, including KPIs, metrics, and structured approaches to evaluation and course correction.
TARGET AUDIENCE
This programme is designed for professionals who are responsible for product related decision making and who operate at the intersection of strategy, development, and market execution.
The programme is particularly suitable for:
- Product managers and senior product managers
- Portfolio managers and product owners
- Business managers with product responsibility
- Marketing, innovation, or strategy professionals involved in product decisions
- Professionals preparing for a role in product or portfolio management
Participants typically have several years of professional experience and work in environments where product strategy, financial considerations, and organisational alignment play a central role. The programme is especially relevant for professionals who want to strengthen their strategic impact, improve cross functional collaboration, and gain greater control over product and portfolio decisions.
The programme assumes a higher professional education level and is practice oriented, with a strong focus on applying concepts and tools directly to the participant’s own organisational context.
PRACTICAL INFORMATION
Programme duration: 5 days
Locations: throughout the ASEAN region
Start dates: Monthly. Contact UBS for current schedules
In-company: Available upon request
INVESTMENT
The investment for this programme differs by country. Interested participants are requested to contact us for the applicable pricing. The programme fees include tuition, course materials and catering.
ADDITIONAL INFORMATION
If you are interested in participating,.you may leave your details via the contact form after which we will contact you. Should you have any questions, please feel free to reach out. All conversations will be treated confidentially.
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