Stanford Business Magazine Spring 2013

Stanford businsess schoolWe reinvent ourselves in big and small ways all the time — new careers, new homes, and new ideas. From time to time even magazines need to take a step back and ask what needs refreshing. So over the last several months we have focused on one goal: fi nding out what you want from a magazine and delivering it to you. With assistance from colleagues throughout the school, we conducted surveys and focus groups, and reached out to dozens of you by email, by phone, and in person. Here’s what we learned: You want a magazine that sparks new ideas and that provides insights you can use in your personal and professional lives. You want a magazine that connects you with one another and evokes the feeling of the Stanford GSB. In your hands you are holding a redesigned and revamped Stanford Business magazine that attempts to satisfy those interests. Its theme, fittingly, is reinvention. In each of three sections — Lives, Organizations, World — we present stories of individuals and industries that are rethinking how to solve some of the world’s big business and professional challenges. This is far from the fi rst time the Stanford GSB has rethought the magazine. The fi rst issue — the Alumni News Bulletin — was published on June 12, 1931. It was 11 pages. The magazine has since increased its page count, changed names several times, and added color — fi rst to the cover, then to the front section, and now, with this issue, to Class Notes. Its editorial focus has also evolved over the years. Reinvention is an ongoing process. In future issues, we will add new features and make adjustments to areas that aren’t working the way we might have hoped.

Stanford Graduate School of Business

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